Names worth

remembering,

Words worth

repeating,

Reputations worth

everything,

&thensome.

MONEY

(Click to affirm)

You can either be just 1 of 

or the one everyone is obsessed with.

Whatever business you think you’re in, you’re in show business.
And these days it’s all pomp & pageantry – minus the hairspray and cat fights. 

Your

Luckily you have me – your Stage Mom – to take your brand from a number to a NAME. 
By [almost] whatever means possible. 

depends on your

Welcome to the personality contest. 

173 cat litter brands,

performance

performance.

89 pop stars' makeup lines,

revenue

personality.

642522 podcasters

performance

performance.

173 cat litter brands,

revenue

personality.

89 pop stars' makeup lines,

performance

performance.

642522 podcasters

revenue

personality.

My Trophy Case

I couldn’t be more proud.

*single tear*

      of consumers believe a unique and memorable name is important (NameStation) and      said they’d be more likely to notice small or local business with a funny or witty name. (Simply Business)

And your competition is still using ChatGPT for naming…

      of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

That brand over there? Yeah, not her real eyebrows.

      of consumers say brand reputation is important when making a buying decision, and…

… your competition is one delayed shipment from China away from a PR crisis. 

MAKE ME A NAME

93%

64%

86%

84%

      of consumers believe a unique and memorable name is important (NameStation) and          said they’d be more likely to notice small or local business with a funny or witty name. (Simply Business)

      of consumers consider authenticity a crucial factor when selecting brands to support. (Stackla) 

      of consumers say brand reputation is important when making a buying decision, and…

So, what's

*really*

in a name?

I thought you'd never ask.

Find out how you’re being perceived.

‘Scuse me…your vanity metrics are showing…

this quiz tells all

Your brand name is your sash of distinction and your crown of credibility. 

It’s the right combination of 26 letters &thensome…

It spells out the essence of your mission, 

The integrity of your actions,

the impact of your presence

& the weight of your reputation. 

So if that’s something you care about…

In other words,

settling on a name that fits in will cost you the glory of standing out.*

26

&thensome…

*See my list of Never-Never Names

GET IT NOW

Here’s two ways to work with me

Fine print: It’s hard for a Stage Mom to choose a favorite child, but preferential treatment will absolutely be given to founders in the beauty, cat, or wellness space.

*wink*

The Total Package

Done-for-you 1-week Creative Naming Service for brands fighting for the title “Household Name.”

Includes:

  • The Question Round - I’ll grill you on your hopes, dreams, skills, talents, and taste for names. (Other people call this a creative brief) 
  • Primary naming presentation 
  • A creative concept with legs Carrie Underwood will be jealous of
  • Competitor & AI roast for “research purposes” 😉
  • Secondary name suggestions for sister products, offers, frameworks, etc. to fit cohesively within the concept and product suite
  • Up to 3 tagline suggestions for brand/company name or hero product
  • Preliminary trademark, domain & social handle availability search
  • And even a mood board & mock branding so you can SEE your brand spankin’ new name on full display as it’d be experienced in the wild. 

Investment: $2000 | Payment plans available

Want to get in on the naming action? Book a 1hr collaborative Namestorming Session for $750.

The Title Package

The Title Package

The Total Package

3-month Fractional Chief Creative Officer Retainer for brands that “can’t even” with all things brand voice, copy, and innovative PR & visibility strategy.

Includes, but is not limited to: 

- A full verbal identity strategy including: 
  • conceptual positioning
  • tone of voice guidelines
  • a word bank of “on-theme” words, puns, idioms, expressions
- Humor guidelines based on your messaging, positioning, etc.
- Copywriting & Editing up to 20 hours a month
- On-Call Content & Campaign Ideation
- Strategic PR Efforts

And the perks that come with being my favorite client.

Starting at $3500/month

Limited space available

Consulting & Custom Copywriting Projects

Hit me with your best pitch to win me over.

THE LINE FORMS HERE

Consulting & Custom Copywriting Projects

Hit me with your best pitch to win me over.

THE LINE FORMS HERE

No guts glam, No glory.

The Stage Mom Method

The very scientific process I like to call elbowing our way into the spotlight conceptual positioning. 

Blood

Sweat

Cheers

I know a winner when I see one, and you’ve got the stuff, kid. You’re a peacock among pigeons, but you don’t bleed your brand yet. YET.

Starting with your “lemonade stand” story (all the most successful contestants have one), we’ll spin your story, personality, and core message into a creative concept that puts you & your brand center stage.




“Smile and wave” can’t save you now. It’s time to train for all the attention you’re going to get. 

I’ll put you through a mock Interview Round to make sure you’re prepared to defend your title and talking points. Then, it’s about putting in the reps. 


There’s more than one way to get your name out there, but my way is the fun way.

I’ll choreograph a lil’ peacocking and put your brand on full display with a PR tour (or stunt, if you’re brave enough).



Well, kick my ass and make me a NAME 

YET.
*cracks knuckles*

“She’s beauty, she’s grace, she’s Miss Personality of the Online Space!”

I have been wanting to work with you for a while!

Before working with you, my naming process was usually all me. I love alliteration so I usually fall back on that. The most helpful and/or surprising part about our Namestorming Session was the extra stuff we brainstormed 100%. Now I have names/titles for each module and the messaging theme down for the funnel. Love that we were able to come up with taglines for each offer too.

Melissa Litchfield | Litchfield Media

Katie is exactly the delightful + brilliant human you're expecting!

In our hour together, we nailed down my target market, zeroed in on my UVP, and came up with options for building authority that felt authentic (AKA, no trauma-bonding or dance routines required).

Emma Boshart| Creative Uproar

Just as I suspected, Katie got me together.

She listened to all the jumbled ideas in my head and made them make sense. We not only explored a few tagline ideas and positioning, but ended up with a whole concept for the app! Already planning to book her for another session. I cannot wait to bring these to the team!

Emmelie De La Cruz

Working with Katie was an absolute GAME changer.

She came up with a concept that perfectly represents me and exactly what my business is all about. Every single element - from our brainstorm call to the photoshoot direction, to the word bank (which I still refer to constantly for inspiration) was incredibly helpful. Having such a clear concept allows me to get even more creative with everything my business puts out into the world. Katie is the missing puzzle piece your business needs.

Kelly Potts

"

Hi, I'm

Katie

Pannell

Naming Copywriter & Fractional Chief Creative Officer 

Aka Name Maker & Stage Mom to Internet Sensations

Everything I’ve ever done has led up to this moment.

When I was 3, I had lofty aspirations to grow up to be a “Mama Princess,” which is cute for “Queen.” Had I embraced my prodigious creative naming prowess sooner, I might have avoided the Great Meltdown of 2011™ when I performed the tantrum that convinced my parents Musical Theatre would be a good pursuit for me in college. 

It only took 2 unnecessary semesters of music theory and a “C” in piano to decide Public Relations sounded fun?!

After that, my resume became unrecognizable. My accomplishments included: “adequate face painter” and “dog, dog, or dog balloon animal twister.” 



Surprise Mom and Dad, I landed my lifelong dream job as a princess

…for kid parties. The result of “networking” in class ;) Parents paid oodles for a ball gown & a birthday song, so I pitched myself a new plan – learn how to speak “parent.”

I became an advertising intern by day, a PR student by night, and a princess with a mighty pen by weekend. As convincing as I was an off-brand Belle, all that character work made me one helluva copywriter. Ahhh, a tale as old as time. Since then, I’ve been the beauty and the brains behind numerous funny brands serious about business. Armed with wit, wordplay and comedic timing, I specialize in conceptual positioning, naming, brand voice development, copywriting, and creative PR strategies. 

So, I guess you could say I’ve always had a way with letters. 




KATIE, PLEASE ADOPT ME

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My Trophy Case Studies

I’ve named brands, bands, beauty & baby products, and that’s just my B list!

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“Will you be my Stage Mom?”

I think the words you’re looking for are… 

Any Questions?

What’s the difference between the Title Package and a Namestorming Session?

A Namestorming Session is for you if you want to watch me perform off the cuff like a trained circus animal for an hour. We’ll riff off ideas together in real time, and see where creativity takes us. It doesn’t include all the bells and whistles (taglines, “sister” names, etc.) that The Title Package does, but it’s a great option for when you’re tired of yelling “NO MORE ALLITERATION” at ChatGPT.

What about trademarks?

The Title Package includes a preliminary trademark search but I ALWAYS recommend hiring a trademark attorney. If you don’t know any, I can recommend a few :)  

Can I hire you to write my website and/or launch copy? 

Of course! Copy projects will be quoted separately.

How many Fractional Chief Creative Officer clients do you take on at a time?

3 max! So, speak now or forever hold your tongue.

Will you be on my podcast?

I thought you’d never ask :)